The electronics retail powerhouse chain in the UAE, and part of the Al-Futtaim Group's electronic division. An innovative retail concept that has redefined retailing in the electronics market in the UAE, Plug-Ins ElectroniX offers consumers a one-stop shopping experience through an extensive range of the world's leading brands. The Al-Futtaim Group was early to recognise that retailers could no longer rely purely on customer loyalty to a brand or its price positioning. A new and different approach to the market was required, and that led to the creation of Plug-Ins ElectroniX. This powerful brand is highly impactful and has high brand recognition - it is known for its leadership position in the Middle East electronics industry and consistently leads with the latest trends and technology. Plug-Ins ElectroniX, with over 300 brands, has the largest range of electronics in the UAE, and the result of very strong relations with its suppliers and brand principals is that they are always in stock on the hottest and latest products at the best prices in the market place. Today, Plug-Ins ElectroniX stores are visited by more consumers than any of its competitors. Plug-ins augments its huge product offering with the best service in the market, giving customers a compelling reason to visit regularly. Each sales team member is extensively trained and acts as a personal advisor to customers, assisting them in choosing the best product to meet their needs. The product range includes televisions, laptop computers, camcorders, home theatre systems, hi-fi audio systems, digital cameras, kitchen appliances, music CDs and cassettes, DVDs and videos, plus all types of peripherals and accessories. Located in key shopping malls in the UAE, Plug-Ins ElectroniX has become a favorite destination of both the residents as well as tourists. In Dubai, you can find Plug-Ins in Deira City Centre, Al Ghurair City and Lamcy Plaza; in Marina Mall, Abu Dhabi and Sahara Centre, Sharjah. The Al-Futtaim Group Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940’s and 50’s saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt. The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Group’s continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery. The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Group’s belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.