Jumeirah was founded in 1997 with an aim that was as clear in its simplicity as it was bold in its ambition; an aim to become a hospitality industry leader through establishing a world class portfolio of hotels. Hotels that would not just aspire to the benchmarks set by the world's finest establishments, but actually redefine them. Hotels that would be destinations in their own right. Hotels that would offer a unique travel experience. And in any parallel venture that we chose to embark on, whether it be a theme park or an institute of learning, and any partnership we entered into, we vowed to apply equally impeccable standards. Integrity - We act with honesty and sincerity in everything we do. We say what we mean, do what we say and build confidence in our team. Teamwork - We work towards common goals through open communication, mutual support and win-win attitudes. We respect our differences and build upon our strengths. Recognition - We ensure that people's individual needs and successes are supported and recognised. Innovation - We are open minded, challenging conventional thinking, improving our processes and implementing new ideas faster than our competitors. Continuous Growth - We provide an environment where our colleagues and our business can flourish and grow. People Focus - We focus on our colleagues, customers and business associates and they acknowledge us as preferred partners. Stay Flexible - Planning ahead is not always easy. Whether staying for business or pleasure, Stay Flexible with accomodation only. Total flexibility at great value. Stay Valued - Stay Valued with our meticulous attention to detail, personal touches and complimentary breakfast. Ensure your stay is more than enjoyable. Make it valuable. Stay Suite - Luxuriously appointed suites with premier technology and the finest amenities. Stay Suite. Enjoy 25% reductions and experience a new level of luxury that is hard to beat. Stay Longer - Great experiences can last longer. Indulge yourself in a lifestyle of luxury at Jumeirah and enjoy an extra night with our compliments. Stay Longer. Enjoy our hospitality to the limit.