The name Shangri-La was inspired by James Hilton's legendary novel Lost Horizon. A tranquil haven in the mountains of Tibet, Shangri-La casts a spell on all who resided there. Today, Shangri-La stands as a synonym for paradise. And even though mythical in origin, the name perfectly encapsulates the genuine serenity and service for which Shangri-La Hotels and Resorts have come to be recognized. Corporate Information: The story of Shangri-La Hotels and Resorts began in 1971 when a deluxe hotel was founded in the city of Singapore. Today, Hong Kong-based Shangri-La Hotels and Resorts is the largest Asian-based deluxe hotel group in the region. And it is regarded as one of the world's finest hotel management companies, garnering international awards and recognition from prestigious publications and industry partners. Our chain comprises 49 deluxe hotels and resorts in key cities of Asia and the Middle East and most sought-after leisure destinations. Seven of these are Traders Hotels, our sister brand established in 1989 to deliver high value, mid-range, quality accommodation to the business traveler. Shangri-La Hotels and Resorts: The modern and sophisticated Shangri-La "S" logo not only resembles uniquely Asian architectural forms, but also reminds the beholder of majestic mountains reflected in the waters of a tranquil lake. Traders Hotel: Utilizing a chop---the traditional seal of quality used by Chinese traders for 5,000 years---the Traders Logo reflects the brand's philosophy of offering the business traveler first-rate quality with the greatest value for money.