Recognising the need to develop both tourism and commerce in the United Arab Emirates and more especially in Abu Dhabi, the National Corporation for Tourism & Hotels (NCT&H) was formed in 1996 as a semi-government joint venture with the Abu Dhabi Investment Company. The shareholders are all UAE Nationals. The National Corporation for Tourism & Hotel`s primary objective is to promote Abu Dhabi as an international destination, supervise and manage hotels and provide transportation and catering services. The National Corporation for Tourism & Hotels provides comprehensive services and facilities through destination management services, hotels, catering and national transport. Travellers can rest assured that their requirements will be fulfilled to the highest of international standards. The Emirate of Abu Dhabi is growing in popularity as a year round destination for both business and leisure and is at the forefront of all that is best in hospitality and tourism. Whether visitors are from the neighbouring Gulf area or seasoned international travellers, Abu Dhabi has all the elements to ensure that each trip is a truly memorable experience. Abu Dhabi has something for everyone, whether setting out on an adventure to explore a new land and culture for the first time or for the seasoned traveller who is returning to receive the genuine Arabian hospitality that is synonymous to all who visit the United Arab Emirates. The leisure traveller can expect sunshine every day and beautiful uncrowded sandy beaches. Tours into the desert on camels or in four-wheel drive vehicles, shopping in the souks and malls and dining in world-class restaurants are just some of the many attractions on offer. For the business traveller, Abu Dhabi has state-of-the-art telecommunication systems and information technology services that guarantee an executive on the move is always in touch with the global market. The new and efficient infrastructure ensures fast track transfers via the airport and highways to all points in the city. Truly international but retaining the heritage culture and core values on which the society was founded, Abu Dhabi through carefully planned growth has kept those unique qualities that make it the destination of choice.