Market Vision is an established business providing consumer research and strategic research orientated consulting services to a wide range of high profile local and international companies. Since its inception in 1997 it has developed a reputation for providing high quality service across a wide cross-section of industries ranging from the hospitality and foodservice industry to consumer products, industrial products and financial services. Consumer Research Both qualitative and quantitative research projects are undertaken across the Middle East & Indian Sub-continent region.From skincare products and consumer electronics to financial services and industrial products, Market Vision conducts a wide range of research assignments employing research methodologies encompassing focus group discussions, personal interviews, mall intercepts, mystery shopping and mail surveys. Areas of research include corporate image research, market size estimation and demand potential studies, communications development research, product and brand research - concept tests, new product development, product testing, packaging and pricing research, brand equity research, brand tracking studies, brand positioning and brand extension research and consumer research - attitude, motivation and behaviour studies. Our professional team has a wealth of experience and expertise having been individually or collectively involved in over 200 research projects in the Asian subcontinent & the Middle East region. Business Research We undertake business-to-business research that encompasses trade surveys, competitor analysis, customer and employee satisfaction studies, market potential and market size estimation studies, pre-feasibility and market feasibility studies. Both quantitative and qualitative research methodologies are employed. Projects vary from satisfaction surveys among corporate customers of financial institutions to market potential studies for engineering products, construction products, health products in the Middle East region. Identifying prospective export partners for international manufacturers through quality research is also part of our business service. We provide export sizing and estimation services for a number of international clients. Online Research The Internet provides the research industry with a powerful tool for gathering data. Through its proprietary database of panel members and additional consumer databases via online strategic partners, we are able to conduct research in virtually any part of the world. Marketing Support * Helping independent hotels and regional chains extend their marketing presence worldwide, through the Supranational Hotels Consortium. * Specialist market research services * Specialist sales and marketing inputs to raise revenues and profitability in operating hotels & resorts, full service & casual dining food and beverage outlets * Marketing support in the Gulf region, for national tourism bodies seeking to increase their share of outbound traffic from the Gulf Market Development Support * Market and financial feasibility studies for new hotel and restaurant projects * Identification, and negotiation of franchise and management contracts with international hotel operating companies * Developing foodservice franchises - casual dining including cafes/fast food, and full service restaurants * Hotel lease arrangements, from identification of partners to agreement Service Standard Audits Market Vision's team of hotel professionals visits properties periodically as "mystery consumers" on behalf of owners and corporate management. They then provide a detailed report on the experience with service levels in the various operations areas of the hotel - the reservation process, check-in procedure, restaurants, housekeeping, laundry, front office, general interactions with staff. Our study team has actual hotel industry experience and knows what to look for, because of familiarity with standards in hotels worldwide, and an understanding of what the international traveller demands today in terms of hotel services. Service standard audits are also undertaken for independent food service outlets and chains of restaurants.