InCite's consultancy draws on relevant disciplines in marketing, logistics, business management, customer relations and communication, all of which benefit from professional ethical market research and a seamless empathy with the client's objectives. Customised research provides actionable market information with independent recommendations to assist in making those key decisions in exploiting business opportunities. This research is fully dedicated to providing tailored solutions with a methodology specifically designed for the initiative at hand. * Advertising positioning development * Advertising concepts * Advertising tracking * Brand equity evaluation * Brand switching opportunities * Census surveys * Consumer lifestyle * Customer satisfaction * Distribution/merchandising * Corporate image * Employee surveys * Market experiments (shop tests, test markets) * Mystery shopper surveys * New product development * Packaging research * Price sensitivity * Product placement tests * Usage and attitude surveys Direct Marketing Intelligence service meets special business-to-business needs for those companies that use direct marketing in the form of mailings or telesales. The effectiveness of these efforts is often marred by inadequate databanks that undermine the potency of any direct marketing initiative. The Direct Marketing Intelligence Service compiles a customised and dedicated databank in accordance with the required listing and format specification.