Our mission is envisaged in our quality policy, which emphasizes our objectives to provide high quality products to the local and the international market. Through continual improvement in our business processes and innovative utilization of industrial technology, we are committed to achieve the following: 1. Providing our customers with high value for money products and superior service by being quality driven and customer focused. 2. Maintain and strengthen mutually beneficial relationships with our business associates worldwide. 3. Meet our national obligation of promoting locally manufactured products as high quality, superior and competitive products in the international market. 4. Fulfill our social responsibility of educating the consumer about the different types of sleep systems and the importance of healthy sleep. 5. Preserve the environment by using environment-friendly raw materials. Our vision is to become the market leader in orthopaedic sleep systems in the Middle East region, especially in the Gulf area. In addition, we strive to become the main reference and guide for consumers with regards to information on healthy sleep and orthopaedic mattresses and beds.