The Al Habtoor Group owns and operates hotels throughout the Middle East through its subsidiary Habtoor Hospitality. Established more than 25 years ago the group is recognised as the most experienced Dubai-based international hotel company and is determined to retain this position. The hotel buildings reflect the modernity and importance of Dubai and Beirut as commercial and leisure hubs, but with its roots firmly based in the Middle East the company has used this heritage to ensure that the service levels at all its properties reflect the full hospitality traditions of the area. The company has developed three brands and each reflects a different market position: Habtoor Grand Hotels & Resorts are five-star plus properties, which reflect 'A Touch of Arabia'. The Metropolitan Palaces are five-star and promise 'An Oasis of Opulence', whilst the Metropolitans are first-class international hotels that offer a 'Smile of Arabia'. Recently the company opened Lebanon's first, fully fledged theme park - Habtoorland - a Phoenician realm of fantasy, adventure and excitement that travels back into history and legendary heroes. Altogether the park offers 27 thrill rides and attractions, four themed restaurants, a fast-food court, cafes, retail shops and a 1400-seat amphitheatre. Finally, looking to the future, the company is entering a period of rapid expansion: Habtoor Grand Hotel Convention Center & Spa opened in June 2005, Habtoor Grand Resort & Spa Jumeirah Beach Now open and the Habtoor Grand Resort The Palm will open in 2007.