Research & Analysis Group

We realize that today’s savvy managers have the resourcefulness to analyze data. After all who would know their markets better. To collect that data and present it in a meaningful format is where RAG comes in. By subcontracting data collection to RAG your time would be freed for additional client contact and other important functions. RAG will always provide you with the highest quality research and will give you a definite quote on your project so your data collection expenses will be fixed – as well as reasonable. The RAG Advantage • Unmatched quality (experienced and well trained interviewers) • Emphasis on accuracy • Exhaustive Investigation • Maximum validation and Re-validation of data • Adherence to deadlines • Personalized service • Regular de-brief on your project status • 3 Level Quality control procedures (during interview, editing and analysis) • Data in client specific formats • Affordable cost Emphasis on Quality in Data Collection • A decentralized approach to train interviewers so that each interviewer is properly trained. • Trained supervisors who repeatedly monitor and maintain standards through regional networks. • Specialized training for projects with unique respondent requirements on complex questionnaires. • An established system of quality controls to ensure the same high level of screening for each project. • Pre-Briefing and selection of experienced interviewers. • Mock Interviews and pilot interviews are conducted to familiarize interviewers with the questionnaire and other material. • Field Supervisors review all completed questionnaires for legibility, accuracy and consistency. • Monitoring the accuracy of individual interviewers. • A minimum of 30% back checks of all completed Interviews. • 100% of the data collected is scrutinized before acceptance. • 40-50% of the collected data crosschecked for authenticity.