Encomium Relationship Marketing

Centuries ago when we were still trading commodities, everything was dependent on one key word relationships. We started forgetting about building and nourishing relationships as we started defining markets, the 4P's et al. Now let us redefine the way we do business. Yes, do business the way we did 150 years ago. Building and nourishing relationships with every single customer even if we have millions of them on our database. Sharp minds, some good thinking, technology and a lot of common sense enables this. For, a strong bonding with customers is a great insulation from competition and this probably is the only differentiator today in a highly competitive and totally undifferentiated product and service market. It is because the brand does not see the difference between a new and a repeat customer. Database Design and management The backbone of any direct marketing initiative. We not only help you design database systems, but go beyond and manage it for you! Our superior processes help you get more out of your database. Besides this, our up to date proprietary database maintained across various industry segments help you target the right target audience for all your marketing initiatives. Telephone Marketing Ably supporting all your direct marketing initiatives is a 20 seat tele-marketing facility. Equipped with a team, adept at handling both inbound and outbound telemarketing initiatives with equal alacrity. Direct Mail The phrase 'End to End' finds its true meaning here. Apart from designing your direct mail pack, be it a catalogue, a classic flat pack direct mailer, or a contemporary 3D mailer pack, Encomium takes the responsibility of fulfillment as well. Our mailroom services are mechanized with state-of-the-art equipment to process even complex and time-consuming jobs with speed and efficiency. Web based Marketing The future of the communications business has so much information now online, it is exceptionally easy to simply dive in and drown!! In such a scenario, if your company and its products need sustained share of mind of the customer our web based direct marketing solutions offer the right mix. Be it designing websites, running online contests, designing HTML templates for e-mail broadcasts our designers know it all like the back of their hand. Customer Relationship Management (CRM) With competition growing by the day, it is essential that companies retain their existing customers, even as the pursuit for acquiring new customers is on. Our dedicated team of CRM professionals, have between them, 25 years of valuable experience in modeling, executing and effectively running CRM systems for major fortune 500 corporations who have their operations in the middle east. Our services in CRM extend to: - Design, development and maintenance of customer databases - Design/ development and maintenance of online CRM systems - Designing and running of sustained customer and business partner loyalty programs. - Scoping and execution of long term sustained marketing communication programs for existing and prospective customers. Event management Be it arranging for conferences, seminars, workshops, or exhibitions, our client servicing personnel have handled it all. Just give us the brief and rest assured. Our event management processes include: - Designing and dispatch of invites and communication collaterals, like posters, vinyl displays, event handouts etc, as per the specific need of the client. - Follow up with the invitees through various mediums including outbound telecalling initiatives, fax reminders and e-mail reminders. - Arranging the venue, sound systems at the venue, and all the other minute details which go together to make an event successful. Creative control If your communication has to stand out from the clutter of mailers that reach a person's house today, or from the clutter of e-mails that fill a person's inbox, it can only be differentiated by the class of the creative accompanying it. At Encomium, the creative team, strives every bit, to capture the mind's eye of the customer. And we are proud to say, the response rate for all our direct marketing initiatives far surpass the industry standards. This is represented in our case studies section.