The Middle East is rapidly becoming e-savvy. Online advertising is today a US$3 million industry in the region and is growing rapidly. It is expected to double in 2004. Advertising agencies as well as advertisers are beginning to understand the reach of the internet and more and more companies are beginning to include online advertising as an essential part of their media mix. * e-marketing and advertising * e-commerce * Seminar and Exhibition Organizers We organize participation of companies in international IT trade shows and also organize seminars and exhibitions. We advise companies on ways of effectively using the internet as a marketing medium. Websites without traffic are like billboards in the desert. We help build the highways around the billboards. We assist companies in making their e-commerce sites profitable. We assist government organizations, free trade zones and tourism promotion boards in their international marketing and promotion efforts. Realizing the potential of the internet we were one of the first companies to register when Dubai Internet City was launched - and not surprisingly, Dubai Internet City itself was one of our first customers. We are the market leaders in online advertising in the Middle East. Our trade shows division - Exhibitions Arabia - arranges participation of companies from the region in various international events such as COMDEX, Las Vegas; Intertex Milano, Italy; Defence Services Asia, Malaysia, etc
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