ARIBA Celcom LLC was established as a regional trading company to develop a business niche within the rapidly growing telecommunication sector in the Middle East. The Company's strategic business direction encompasses four specific areas: * Telecommunication equipment and accessories * Innovative projects related to IT support services and wireless radio solutions * Management consultancy focusing on marketing and call centers/IT solutions The management team behind ARIBA Celcom LLC comprise an experienced and professional group of managers which has several years of marketing, distribution, business development and general management background in the Gulf as well as international. Infact, two key managers of Ariba were instrumental in launching Kenwood wireless communication business in the Middle East in 1995. ARIBA Celcom LLC is the Regional Authorized Distributor for Kenwood Communications Products in the U.A.E, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman, Pakistan and Afghanistan. The Company also acts as a Representative Office for Kenwood Communications Division in this Region to spearhead new business development initiatives and provides consultancy advice on projects requiring wireless radio communication solutions. Dubai being the regional trading hub has enabled Ariba to develop a significant re exports business activity with CIS and East African Markets. ARIBA Celcom LLC has the exclusive Middle East Distributorship arrangement with CTE International's Communications Products. Alan and Midland are two well-known brands of radio products marketed by CTE International. The product line up includes leading land mobile and marine radio products as well as complete range of accessories. ARIBA also represents Shakespeare (USA), Codan ( Australia) , Midian and Nagoya (Taiwan) who are the suppliers of a wide range of other wireless radio accessories. The ARIBA management and technical staff have launched Kenwood communications products in the Gulf and provided effective customer solutions to major companies in the UAE. Some of the leading clients who currently use Kenwood products and accessories include Etisalat, Arabtec, Naboodah, Deira City Center, Al Futtaim, Wimpy Tarmac, Dubai Duty Free, Emaar Properties, Inter City, Carre Four Hypermarkets, Ruler's Secretariat, Royal Guards, Al Mazaya Mall, MAF Securicor, Group 4 Securitas, offshore oil companies and several major hotels in the U.A.E. Distributorship network encompasses all the GCC countries and Iran with preferred dealer relationships in Pakistan, Lebanon, CIS and East African countries.