COMPANY PROFILE
“We seek satisfaction for our customers by making our products and services worthy for them through our commitment, teamwork and an efficient ever-improving quality management system”
CONTENTS
• Introduction to Company
• Mission Statement
• Goals
• Brands
• Processing
• Features
• Exports
• Quality Assurance
• Destination
INTRODUCTION
Gulf Horizon International (GHI) was established as a Sole Proprietor company and has been incorporated in Pakistan under Companies Ordinance 1984 in August 2007.
GHI is engaged in Imports & Exports and General Trading business. We feel great pleasure to introduce ourselves as a Gulf Horizon International (Private) Limited.
We are based in Pakistan our offices are also operating in Bahrain and Saudi Arabia for marketing purpose establishing close relations with our customers.
GHI enjoys the great journey from proprietorship to private limited with its valued customers. GHI have one of the most modern plant and machinery “which are supplied by Buhler and Daewon, they are the renowned name in the food processing” to meet to international standards of excellence in hygiene and quality.
The GHI is owned and managed by seasoned businessmen with sound professional knowledge and integrity. No wonder if all the units of GHI enjoy a name of their own in their respective industries.
GHI deals in Parboiled, brown and white Super Basmati Rice, Basmati PK385 and other long-grain white rice varieties. GHI primarily deals in all varieties of rice and with the processing capacity of 100 M/tons per day.
Core Business:
Our Core business Local and Exporting Rice and Foodstuff.
Other Businesses:
We also intend to deals in Blue Leather, Leather finished garments and leather accessories.
Pulses, Wheat, Wheat Bran, Spices, Coffee and Machineries, etc.
Slogan:
“Our priorities your satisfaction”
MISSION
GHI’s pursuit for the highest quality standards and its philosophy of quality product deliverance as only reiterated its mission statement. At GHI quality is just not a word, it is a target that is met around the year.
“We seek satisfaction for our customers by making our products and services worthy for them through our commitment, teamwork and an efficient ever-improving quality management system”
GOALS
ISO-9001 Certified:
Above all are aims to achieve customer satisfaction with cost beneficial, innovative, quality and timely supply solutions. Nothing is lost in the process with all rice bran and broken grains being used.
Aim:
Our aim to continuously improve our Products, Processing Measures and System by providing superior products and services sourced from quality suppliers, modern plants and progressive marketing.
BRANDS
• Freesia White Super Kernel Rice.
• Berzengi Parboiled Super Kernel Saila.
• Gulf Basmati Rice.
• AA Brown Basmati Rice.
Other Brands of Rice:
• Al – Barka Long Grain Rice
• Supra Long Grain Rice
• Golden Pakistani Basmati Rice
• Abu-Imran Super Kernel Rice.
QUALITY CONTROL LAB
• Testing Lab
Right from procurement to delivery of rice to end customer, GHI takes effective quality control measures to maintain desired characteristics in the product GHI has its own fumigation chambers, where rice is fumigated during storage and after final packing. This process is closely watched by highly trained and experienced persons. GHI maintains most advance testing laboratory equipped with qualified supervisors.
Detailed laboratory analysis form part of the routine control. Testing been regularly performed by our experienced and highly qualified analyst right from raw rice to finished end product to ensure that product delivered to customer conforms to be given specifications.
The company has designed its own Quality Management System towards the ISO 9001 and HACCP standards. Top management brought its experience in Quality management Systems from member companies having successfully implemented such that systems.
PROCESSING
Seed Distribution
The quest to bring the best for you starts from the time farmers made preparations to sow seeds.
Well-trained and experienced staff from GHI visits different areas and meet farmers to discuss plans for upcoming crop. GHI distributes carefully selected healthy and pure seeds amongst farmers free of cost. This is a step to ensure a pure crop after harvesting.
Literature in local language is also distributed amongst farmers giving them specific instructions and awareness on issues like use of fertilizers, pest-control, storage of paddy etc.
GHI remains in close contact with farmer’s right from the seedling to the final harvesting stage.
Paddy Selection
After harvesting in Oct - Dec, farmers bring their production to the rice mills for sale. GHI has its purchase points established in the heart of major basmati as well as other rice growing areas in Punjab and hence remains in easy reach of the farmers.
Before a particular lot of paddy is purchased, it is subjected to various tests. This includes inspection by a team of experienced selectors and paddy-experts. Tests for moisture contents, kett-test, field admixture etc. are conducted. Samples are then processed in the mini mill to determine yield. Then kett-test is followed by cooking test to determine characteristics of products. A lot is purchased only when it meets the stringent quality requirements of the company. Preference is however, given to farmers who coordinate with GHI's staff from seedling to harvesting stage.
Selection of paddy is process the most important which a rice mill needs to devote most of its energies, expertise and time. Quality of final product largely depends upon the paddy procured. Many rice mills avoid indulging in such a laborious process and purchasing semi-processed rice from brokers instead of paddy from farmers. We do not compromise on quality.
GHI has a different strategy though. Paddy is purchased at the beginning of rice season that effectively eliminates all chances of mixing of inferior varieties. This is so because paddy of different varieties of rice matures at different times and cannot be mixed with each other. On the other hand semi-processed rice available with brokers during rest of the year remains prone to mixing that is often hard to detect which we ever avoid.
Healthy Husking
The selected Basmati paddy is then allowed to slowly reduce its moisture by natural-sun-drying-method, to achieve optimum moisture content for husking. Paddy is spread over large fields during the day and left for drying in the sun. This gradual drying helps to avoid thermal cracks in the rice grains, which would result in broken grains at later stages.
Paddy is then brought in to GHI’s Sheller where Brown Rice is produced after cleaning, de-husking and grading. In Brown rice, only the outer husk is removed, leaving the germ and bran layer, and retaining most of the nutritional value.
Bran is rich in minerals and vitamins. This minimal processing therefore produces rice that is healthier to eat. For GHI, the key is to ensure that Basmati retains all that nature has given it.
The brown rice after grading is transported to GHI’s warehouses in Karachi.
Warehousing
One of the main peculiarities of Basmati rice is enhancement in its taste and aroma when it is seasoned for eight-to-nine months. GHI has made it part of its policy to sale only seasoned rice for consumption by its customers.
This makes warehousing one very important step in the whole production process of the company. Stocks of brown basmati rice are stored in well-ventilated and spacious warehouses of the company in Karachi. These stocks are kept in most hygienic conditions remaining under observation of GHI’s own staff.
During the period stocks remain in warehouses; these are subjected to regular inspection and fumigation from time-to-time against infestations by organisms.
Because of the fact that GHI purchases large quantities of paddy at the beginning of season and a long maturing period of rice, inventory carrying cost of the company is quite high. It is, however, compensated well by the real-basmati-experience by the consumers.
Cleaning
Milling starts with the cleaning of rice. This is a multi-step process where foreign material like straws, mud balls, threads, stones, paddy and metal particles are removed from the rice.
High performance precleaners and classifiers are used to achieve great accuracy in feeding purified rice to the later processes. This process is applicable to both the white rice and brown rice.
Apart from the cleaning process itself, it is ensured that none of such impurities are added into rice during subsequent processes.
All the machines, conveyers, bins and hoppers are equipped with a generously sized aspiration system; keeping the entire building dust-free.
The company is in the implementation stage of HACCP-compliant (Hazard Analysis of Critical Control Points) system hence providing hygienic processing and suitable sanitation facilities
Whitening
Rice is a delicate grain; requires extra care in processing. Any rough handling during processing can cause the grains to break or develop cracks. At GHI’s plant rice is gently milled in whitening machines in several passes to ensure efficient removal of bran. Number of passes depends upon the degree of whiteness required.
Furthermore, rice is allowed to pass through mist polishers which impart an extremely clean and glossy white appearance to the kernels, a distinct advantage over traditional milling methods.
Grading
GHI performs both thickness and length grading. Through this process broken and shriveled rice is separated from head rice to a very high percentage of accuracy. With advanced technology from Buhler in Drum Graders, Plansifters and Indented Cylinders, working at three different stages, a uniform optimum grain length are achieved. The uniform grain length renders a nice appearance to the finished product and adds to the presentation (before and after cooking).
Color Sorting
The final step in rice processing is color sorting. This is aimed at to remove discolored grains from processed rice to give the final product a uniform-color look.
GHI uses advance color sorter, provided by Sortex of London that is the latest version in this highly acclaimed series of color sorters.
Color sorting is an intricate computer-controlled process where CCD technology is used for performing high-resolution-optical inspection of each and every kernel. It removes the high concentration of predominantly chalky and discolored kernels to give final product a uniform appearance. Sortex90004 performs this sensitive process with an extreme degree of accuracy. This can be judged from the fact that after this process, there can be up to only 4 discolored kernels in every 45,000 good kernels. This degree of accuracy is not matched by many processors.
Packaging & Shipment
GHI has the most modern electronic bagging scales that ensure high degree of accuracy in weighing. It is therefore that each and every bag shipped by GHI weighs as per ordered quantity. This equipment is capable of packing in different sizes ranging from 1Kg to 50Kg. Several kinds of packing materials are used as per customer demands, such as:-
i) Cardboard / Paper-sack
ii) Polypropylene
iii) Cotton
iv) Jute
All this process is carefully executed to increase the shelf life of our products.
GHI operates with a very effective and well-coordinated transportation system both inland and outward. The company deals with major shipping lines to ensure safe transportation of cargo to the destination within stipulated time.
FEATURES
• Pure Basmati Rice
• Unique Aroma & Flavor
• From special Fertile Land
• Extra Long & Slim Grains
• Shortened clean & ready to cook
• Seasoned for one year
• Non-sticky, free of starch
• Other Rice for consumption
EXPORTS
• Europe
• UAE
• Saudi Arabia
• South Africa
• Iran
• Yemen
• Russia
QUALITY ASSURANCE
Customer satisfaction:
We ensure Customer satisfaction by producing rice of international standard (through consistency in quality & efficiency) which meets customer's expectations to their entire satisfaction. Since rice is natural product it must be cleaned of stones, sticks and branches before it can be graded and packed. Fort Rice Mills cleans its rice several times during processing.
Full Range of Products:
The system is highly automated and the only rice touched by human hands is the samples mechanically drawn by the miller to verify the milling degree and quality.
DESTINATIONS
GULF HORIZON INTERNATIONAL (PVT.) LTD
Suite
412, 4th Floor, National I.T. Park
(Caesar’s Tower) Opp. Aisha Bawani College
Main Shara-eFaisal, Karachi-Pakistan.
MIA HOLDING S.P.C
Office
1902-8, Floor
19,
Al-Moyyad Tower
Al-Seef District
Manama Bahrain
P.O. Box
31975 Riffa Bahrain
MIA HOLDING (PVT.) LTD.
P.O. Box 2705
Dammam, Saudi Arabia.
TRANS CANADA FOODSTUFF TRADING
Office
1104, Block
C
Dubai Islamic Bank Building
King Abdul Aziz Road
P.O. Box 95323, Sharjah, UAE.
FREESIA GENERAL TRADING L.L.C
Al-Rass Market, Dubai
P.O.Box 3532, UAE.
